If you’ve ever found yourself following the crowd, being persuaded by an expert’s endorsement, or going along with a majority decision even if you don’t quite agree with it, then you’re already in the grip of social proof. And it can also play a powerful role in shaping how we approach and participate in the world of music. 

To read more, go to: Where the proof? Social proof and how it affects how we play and listen to music


I'm Dr Kate Paine, an Australian musician, educator, and writer living in Meilen, Switzerland,


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